In 2017, an institution of Zurich moved out of Bahnhofstrasse. The toy store Franz Carl Weber left behind a generous area in a prime location. Kjus seized the opportunity to fill a space of around 450 sqm with their pop-up store.
In no time, MACH developed a pop-up concept that offered the visitor an interesting tour through the fashion world of Kjus and reflected the diagonal elements of the retail design. Display cubes structured the spacious area and set highlights. A large podium in the centre served as a stage for events: Ski legend Didier Cuche was not only live on stage, but also in the shop window.
Design, Design Development