Retail Design

We developed a new shop-in-shop system for Kjus in line with the philosophy and values of the brand. The fine metal profiles and sophisticated details allow for a great amount of flexibility and also stand for a clear elegant lightness, which the Kjus products have. Bright materials embody the Nordic origin and the diagonal appears again and again as a subtle design element, whether in the wood grain or in the metal struts. It is reminiscent of the steep downhills of the ski slopes, of the hilly landscape of the golf course and the K logo of the brand.

Task:

Design Development and Construction Document

Collaboration:

Erich Keller AG, Sulgen