Navyboot Shop

Task: Consulting & Strategic Design Concept

Due to our years if experience with Bally we were approached by Navyboot in autumn 2014 to consult them in finding a new interior design for them. In close collaboration with Studio Achermann we suggested three rough concepts from which one was selected as the direction to go: “Back to the roots – Chelsea Piers“ with its generous brick buildings describes the landing of the sailors at New York’s Harbours. Reminding of a market, the goods are presented on box-shaped cubes that can be repositioned flexibly. The idea is a clear and cultivated market situation with the flair of an art gallery.