Boutique Stuttgart

Location: Stuttgart

Task: Design Development and Construction Document

Collaboration: Erich Keller AG, Sulgen

In keeping with the philosophy and values of the Scandinavian sportswear brand, MACH developed a new shop-in-shop system for KJUS. Fine metal profiles and sophisticated details allow for great flexibility and at the same time stand for a clear, elegant lightness, which KJUS products also possess. Light materials embody the Nordic origin and as a subtle design element, diagonal patterns reappear throughout the concept, be it in the wood grain or in the metal bracing. It reflects the steep angles of the ski slopes, the rolling hills of the golf course, and the brand's K logo.