In 2000, Norwegian ski racer Lasse Kjus and Swiss entrepreneur Didi Serena developed an idea while playing golf together: ski clothing that is as flexible, light and as comfortable as golf clothing. As a result, the Kjus brand was born, offering sportswear with the highest standards of innovation and design.

The ski, active and golf collections speak their own language, characterized by clarity, precision and performance. Today Kjus products are known worldwide in the areas of sports and lifestyle and stand for premium design from Switzerland.