Creative Direction: Winkreative, London
Founded in 1706, British tea company Twinings has run only one store in central London for over 300 years. Opening a second was a major landmark in this iconic brand’s history; one we were delighted to play a role in making a success.
Our concept for the new store transported the time-honoured traditions of tea importing and brewing to the modern day whilst recapturing the sense of adventure and exotic travel from those early days in Twinings’ history. Most important of all, we designed a space where tea was not simply a commodity sold in pretty boxes but an exciting experience designed to enhance our appreciation of the traditional British brew.