In the 1980s, the Munich-based leather goods brand MCM enjoyed a high level of popularity. 20 years later, the new, Korean owner commissioned MACH to breathe new life into the brand.

In cooperation with the company's new creative director, German designer Michael Michalsky, who had already helped Adidas gain new momentum, MACH designed a new store concept with customized furniture. As with many good ideas, everything started with a simple sketch. The rough draft proved so popular that it resulted in the first finished store in just over three months.